I am quite sure that Beyonce Knowles had to approve this advertisement before it got to the public, and appraently she did not see anything wrong with it. L'Oreal, the cosmetic company in charge of this advertisement has been accused of "whitening" the singer's skin colour in a number of print ads for women's magazines in the United States.
What message does this send out? Is it not okay to be exactly who you are or to be BLACk and appear exactly as you are. The thing that makes me want to go to every newstand and tear these ads out is the message that it is sending to our children, not only our BLACK children, but to children in general. first, the chick is not even a dark skinned BLACK girl, she is fair skinned to begin with, why make her appear to be lighter than she already is.
The visual lightening in this advertisement made me, and I am sure millions of other BLACK people do a double take. At first glance, she looks WHITE. I was puzzled. L'Oreal is basically saying we want you on our ads to sell our product but we can't deal with the fact that you are BLACK, so we need to do some fixin up to your face. definitely a slap in the face to BLACKS.
The company releases a statement saying, "We highly value our relationship with Ms Knowles. It is categorically untrue that L'Oreal Paris altered Ms Knowles' features or skin tone in the campaign for Feria hair color." Tell these lies to the next gullible person, because you are lying.
Knowles has worked with the cosmetics company since 2001. And if she approved this ad, she is just as much of a liar as L'Oreal and not to us, but to herself.
The ad is appearing in this month's Elle, Allure and Essence. I can not believe that the editors over at Essence would run this advertisement. So to refrain from saying something without knowing the facts, i'll just leave it at this. Do BLACK people even use L'Oreal hair products? I don't know, i'm just asking?
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THAT DOESN'T MAKE ANY SENSE TO HAVE TO WHITEN A PERSON IN ORDER FOR THE MAGAZINE TO USE THE AD. AS AN ARICAN AMERICAN WOMEN I FEEL AS THOUGH THEY SHOULDNT HAVE TO DO THAT JUST BECAUSE THE MAGAZINE COULD HAVE A PREDOMINATELY WHITE VIEWERS. BLACK IS BEAUTIFUL & BEYONCE SHOULD TAKE FULL ACTION & SUE THIS COMPANY FOR INFRINDGEMENT & RACIAL UNJUSTICE TOWARDS HER & THE BLACK RACE. IT DEEPLY SADDENS ME THAT RACISM STILL GOES ON TODAY & IF PEOPLE DON'T DO ANYTHING TO TRY & CHANGE THE PRESENT, THEN THERE IS SIMPLY NO HOPE FOR A PROMISING FUTURE!!!!! BARACK OBAMA 08'.....PEACE!
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